The Pricing Strategy for a Seller's Market

Be strategic when pricing your property…

In a seller's market, you may be able to justify a higher price than the last sold comparable, assuming both properties are similar. Because current inventory is low, and the potential buyer pool is high, you may be convinced to price your property at a higher price than the last comparable sale. However, many sellers take this strategy a little too far and end up having to reduce the price.

Pricing your property under the last comparable sale of  a very similar property will allow the market to work for you in attracting multiple potential buyers and a multiple offer situation.