Strategic Pricing Encourages Multiple Offers

Don't invite negative curiosity…

Over-pricing a property can cause a loss of potential buyer interest within the first week of showings. After two weeks, showings diminish until there is an adjustment to the initial listing price point. Unfortunately, property that stays on the market past a week in this market will only invite negative curiosity by potential buyers and real estate agents.

Pricing your multi-unit property at a price that you believe is just below market could be the best strategy. Duplexes and other small multi-unit properties priced below market value will usually attract multiple offers, which will drive the price up to the true fair market value and beyond.